What's the NAICS and SIC code for a digital marketing agency?
For a digital marketing agency, use NAICS 541810 (Advertising Agencies) in the US and SIC 73110 (Advertising agencies) in the UK.
United States, NAICS 2022
541810 Advertising Agencies
Census lists digital, internet and online advertising agencies under Advertising Agencies.
SBA small business limit: $25.5 million average annual receipts.
United Kingdom, SIC 2007
73110 Advertising agencies
Advertising agencies, including creating and placing campaigns.
Use this code when you register with Companies House or file your confirmation statement.
When a different code fits better
These are the codes most often confused with the main answer. Pick by the activity that earns most of your revenue.
| Code | Title | Use it if |
|---|---|---|
| NAICS 541613 | Marketing Consulting Services | you sell strategy and advice rather than creating and running campaigns |
| NAICS 541830 | Media Buying Agencies | you mainly buy media space for clients |
| SIC 73120 | Media representation services | you mainly sell or buy media space |
| SIC 70229 | Management consultancy activities other than financial management | you mainly give marketing strategy advice |
Good to know
Social media management, paid ads and SEO agencies that run campaigns for clients generally fit the advertising agency codes.
You can list more than one code. Companies House accepts up to four SIC codes, and SAM.gov lets you add several NAICS codes, with one marked as primary.
What the code affects
- SBA programs and federal contracts: your NAICS code sets the size limit you must stay under to count as small. Check your size.
- SAM.gov registration: contracting officers search by NAICS, so list every code you can deliver work under.
- Companies House: your SIC code appears on the public register and in your confirmation statement.
Related business types
Codes checked against the US Census 2022 NAICS index and the ONS UK SIC 2007 index. Information only; confirm with the agency you file with.