2022 NAICS national industry in sector 31-33 Manufacturing
339930 Doll, Toy, and Game Manufacturing
NAICS 339930 is the US industry code for doll, toy, and game manufacturing. It covers establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles).
- Code
- 339930 (2022 NAICS)
- Title
- Doll, Toy, and Game Manufacturing
- Part of
- Other Miscellaneous Manufacturing
- SBA small business limit
- Up to 700 employees
- Closest UK SIC
- 26400, 30920, 32300, 32401 and 1 more (details)
Changes coming. The NAICS 2027 revision applies to data from 1 January 2027, and SBA proposed new size standards on 20 August 2026. The values on this page are the ones in force today; we update this page when the official files change.
Official definition
This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles).
When to use a different code
Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:
- Manufacturing metal tricycles and bicycles are classified in U.S. Industry 336991, Motorcycle, Bicycle, and Parts Manufacturing.
- Manufacturing sporting and athletic goods are classified in Industry 339920, Sporting and Athletic Goods Manufacturing.
- Manufacturing coin- or card-operated game machines are classified in U.S. Industry 339999, All Other Miscellaneous Manufacturing.
- Manufacturing electronic video game cartridges and reproducing video game software are classified in Industry 334610, Manufacturing and Reproducing Magnetic and Optical Media.
- Publishing or publishing and reproducing game software are classified in Industry 513210, Software Publishers.
Activities listed under 339930
The Census index assigns these 45 activities to this code. If your business matches one, this is your code.
- Action figures manufacturing
- Automobiles, children's, manufacturing
- Balls, rubber (except athletic equipment), manufacturing
- Carriages, baby, manufacturing
- Carriages, doll, manufacturing
- Checkers and checkerboards manufacturing
- Chessmen and chessboards manufacturing
- Clothing, doll, manufacturing
- Craft and hobby kits and sets manufacturing
- Darts and dart games manufacturing
- Dishes, toy, manufacturing
- Doll carriages and carts manufacturing
- Doll clothing manufacturing
- Dolls, doll parts, and doll clothing (except wigs) manufacturing
- Electronic toys and games manufacturing
- Electronic video games, handheld, manufacturing
- Embroidery kits manufacturing
- Games (except coin- or card-operated), children's and adult, manufacturing
- Gaming consoles manufacturing
- Gocarts, children's, manufacturing
- Hobbyhorses manufacturing
- Kites manufacturing
- Marbles manufacturing
- Model kits manufacturing
- Model railroad manufacturing
- Models, toy and hobby (e.g., airplane, boat, ship), manufacturing
- Musical instruments, toy, manufacturing
- Railroad models, hobby and toy, manufacturing
- Rifles, toy, manufacturing
- Rocking horses manufacturing
- Science kits (e.g., chemistry sets, microscopes, natural science sets) manufacturing
- Scooters, children's, manufacturing
- Sleds, children's, manufacturing
- Strollers, baby, manufacturing
- Structural toy sets manufacturing
- Stuffed toys (including animals) manufacturing
- Toy furniture and household-type equipment manufacturing
- Toys manufacturing
- Trains and equipment, toy, electric or mechanical, manufacturing
- Tricycles (except metal) manufacturing
- Vehicles, children's (except bicycles and metal tricycles), manufacturing
- Video game devices manufacturing
- Video game machines (except coin- or card-operated) manufacturing
- Wagons, children's (e.g., coaster, express, and play), manufacturing
- Walkers, baby (vehicles), manufacturing
SBA size standard for 339930
To count as a small business for SBA loans and federal contracts under NAICS 339930, your business (including affiliates) must not exceed 700 employees. Check your business.
Source: SBA table of size standards, effective March 17, 2023.
Closest UK SIC 2007 codes
There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 2640, 3092, 3230, 3240), so treat them as a starting point and check the definition.
- 26400Manufacture of consumer electronicsUK SIC
- 30920Manufacture of bicycles and invalid carriagesUK SIC
- 32300Manufacture of sports goodsUK SIC
- 32401Manufacture of professional and arcade games and toysUK SIC
- 32409Manufacture of other games and toys, n.e.c.UK SIC
Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.
Similar codes to compare
Data last changed November 14, 2026. How this page is built.