459420 Gift, Novelty, and Souvenir Retailers

Official definition

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Examples Census gives

• Greeting card retailers
• Seasonal and holiday decoration retailers
• Novelty retailers
• Souvenir retailers
• Gift retailers
• Fruit basket or fruit bouquet retailers

Source: US Census Bureau, 2022 NAICS descriptions.

When to use a different code

Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:

• Retailing stationery are classified in Industry 459410, Office Supplies and Stationery Retailers.
• Retailing used gifts, novelties, and souvenirs (including used rare collectors' items) are classified in Industry 459510, Used Merchandise Retailers.
• Retailing new collectors' items, such as coins, stamps, autographs, and cards are classified in U.S. Industry 459999, All Other Miscellaneous Retailers.

Source: US Census Bureau, 2022 NAICS cross-references.

Activities listed under 459420

The Census index assigns these 14 activities to this code. If your business matches one, this is your code.

• Balloon shops
• Card shops, greeting
• Christmas stores
• Collectible gift shops (e.g., crystal, pewter, porcelain)
• Craft (except craft supply) stores
• Curio shops
• Fruit basket or fruit bouquet stores
• Gift shops
• Gift stands, permanent location
• Greeting card shops
• Novelty shops
• Party goods (e.g., paper supplies, decorations, novelties) stores
• Seasonal and holiday decoration stores
• Souvenir shops

Source: US Census Bureau, 2022 NAICS index file.

SBA size standard for 459420

To count as a small business for SBA loans and federal contracts under NAICS 459420, your business (including affiliates) must not exceed $13.5 million in average annual receipts. Check your business.

Source: SBA table of size standards, effective March 17, 2023.

Closest UK SIC 2007 codes

There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 4773, 4791, 4781, 4782, 4789, 4799), so treat them as a starting point and check the definition.

• 47730Dispensing chemist in specialised storesUK SIC
• 47810Retail sale via stalls and markets of food, beverages and tobacco productsUK SIC
• 47820Retail sale via stalls and markets of textiles, clothing and footwearUK SIC
• 47890Retail sale via stalls and markets of other goodsUK SIC
• 47910Retail sale via mail order houses or via InternetUK SIC
• 47990Other retail sale not in stores, stalls or marketsUK SIC

Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.

Similar codes to compare

• 459410Office Supplies and Stationery Retailers