2022 NAICS national industry in sector 54 Professional, Scientific, and Technical Services
541910 Marketing Research and Public Opinion Polling
NAICS 541910 is the US industry code for marketing research and public opinion polling. It covers establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
- Code
- 541910 (2022 NAICS)
- Title
- Marketing Research and Public Opinion Polling
- Part of
- Other Professional, Scientific, and Technical Services
- SBA small business limit
- Average annual receipts up to $22.5 million
- Closest UK SIC
- 73200 (details)
Changes coming. The NAICS 2027 revision applies to data from 1 January 2027, and SBA proposed new size standards on 20 August 2026. The values on this page are the ones in force today; we update this page when the official files change.
Official definition
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Examples Census gives
- Broadcast media rating services
- Political opinion polling services
- Marketing analysis or research services
- Statistical sampling services
- Opinion research services
When to use a different code
Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:
Activities listed under 541910
The Census index assigns these 10 activities to this code. If your business matches one, this is your code.
- Broadcast media rating services
- Internet media audience research services
- Internet traffic monitoring research services
- Marketing analysis services
- Marketing research services
- Opinion research services
- Political opinion polling services
- Public opinion polling services
- Public opinion research services
- Sampling services, statistical
SBA size standard for 541910
To count as a small business for SBA loans and federal contracts under NAICS 541910, your business (including affiliates) must not exceed $22.5 million in average annual receipts. Check your business.
Source: SBA table of size standards, effective March 17, 2023.
Closest UK SIC 2007 codes
There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 7320), so treat them as a starting point and check the definition.
Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.
Similar codes to compare
Data last changed November 14, 2026. How this page is built.