449210 Electronics and Appliance Retailers

Official definition

This industry comprises establishments primarily engaged in one of the following: (1) retailing an array of new household-type appliances and consumer-type electronic products, such as televisions, computers, electronic tablets, and cameras; (2) specializing in retailing a single line of new consumer-type electronic products; (3) retailing these new products in combination with repair and support services; (4) retailing new prepackaged or downloadable computer software (without publishing); and/or (5) retailing prerecorded audio and video media, such as downloadable digital music and video files (without production or publishing), CDs, and DVDs.

Examples Census gives

• Appliance retailers, household-type
• Consumer-type electronics retailers (e.g., televisions, computers, cameras)
• Cellular telephone accessories retailers
• Stereo and sound system retailers (except automotive)

Source: US Census Bureau, 2022 NAICS descriptions.

When to use a different code

Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:

• Retailing used appliance and electronic products are classified in Industry 459510, Used Merchandise Retailers.
• Retailing automotive electronic sound systems are classified in Industry 441330, Automotive Parts and Accessories Retailers.
• Retailing new electronic toys, such as dedicated gaming consoles and handheld electronic games are classified in Industry 459120, Hobby, Toy, and Game Retailers.
• Retailing new sewing machines in combination with selling new sewing supplies, fabrics, patterns, yarns, and other needlework accessories are classified in Industry 459130, Sewing, Needlework, and Piece Goods Retailers.
• Retailing new computers, computer peripherals, and prepackaged software in combination with retailing new office equipment, office furniture, and office supplies are classified in Industry 459410, Office Supplies and Stationery Retailers.
• Selling wireless communication service plans and cellular telephones, as agents for wireless telecommunications carriers and resellers are classified in U.S. Industry 517122, Agents for Wireless Telecommunications Services.
• Providing television, computer, or other electronic equipment repair services without retailing new televisions, computers, or electronic equipment are classified in Industry 811210, Electronic and Precision Equipment Repair and Maintenance.
• Providing household-type appliance repair services without retailing new appliances are classified in U.S. Industry 811412, Appliance Repair and Maintenance.
• Developing film and/or making photographic slides, prints, and enlargements without retailing a range of new photographic equipment and supplies are classified in Industry 81292, Photofinishing.
• Renting prerecorded digital video discs (DVDs) are classified in U.S. Industry 532282, Video Tape and Disc Rental.
• Publishing and distributing software through subscriptions and/or downloads are classified in Industry 513210, Software Publishers.
• Producing and distributing motion pictures and videos are classified in Industry 512110, Motion Picture and Video Production.
• Producing records and/or releasing, promoting, and distributing sound recordings to wholesalers, retailers, or directly to the public are classified in Industry 512250, Record Production and Distribution.

Source: US Census Bureau, 2022 NAICS cross-references.

Businesses that use this code

• Online store (e-commerce)
• Phone or computer repair shop

Activities listed under 449210

The Census index assigns these 26 activities to this code. If your business matches one, this is your code.

• Appliance stores, household-type
• Audio equipment stores (except automotive)
• Camera shops, photographic
• Cellular telephone accessories stores
• Citizens' band (CB) radio stores
• Computer equipment stores
• Computer software, prepackaged, new, mail-order houses
• Computer stores
• Consumer-type electronic stores (e.g., televisions, computers, cameras)
• Electronic part and component stores
• Household-type appliance stores
• Music retailers (e.g., downloadable digital music files (without production or publishing))
• Music stores (e.g., cassette, compact disc, record, tape)
• Photographic supply stores
• Prerecorded tape, compact disc, and record, new, mail-order houses
• Radio and television stores
• Record stores, new
• Sewing machine stores, household-type
• Software retailers (e.g., downloadable computer software (without publishing))
• Software stores, computer
• Stereo stores (except automotive)
• Television and radio stores
• TV (television) stores
• Vacuum cleaner stores, household-type
• Video game software stores
• Video tape stores

Source: US Census Bureau, 2022 NAICS index file.

SBA size standard for 449210

To count as a small business for SBA loans and federal contracts under NAICS 449210, your business (including affiliates) must not exceed $40 million in average annual receipts. Check your business.

Source: SBA table of size standards, effective March 17, 2023.

Closest UK SIC 2007 codes

There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 4759, 9522, 3313, 4741, 4742, 4762, 4773, 9521, 4791, 4781, 4782, 4789, 4799), so treat them as a starting point and check the definition.

• 33130Repair of electronic and optical equipmentUK SIC
• 47410Retail sale of computers, peripheral units and software in specialised storesUK SIC
• 47421Retail sale of mobile telephonesUK SIC
• 47429Retail sale of telecommunications equipment other than mobile telephonesUK SIC
• 47591Retail sale of musical instruments and scoresUK SIC
• 47599Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised storeUK SIC
• 47620Retail sale of newspapers and stationery in specialised storesUK SIC
• 47730Dispensing chemist in specialised storesUK SIC
• 47810Retail sale via stalls and markets of food, beverages and tobacco productsUK SIC
• 47820Retail sale via stalls and markets of textiles, clothing and footwearUK SIC
• 47890Retail sale via stalls and markets of other goodsUK SIC
• 47910Retail sale via mail order houses or via InternetUK SIC
• 47990Other retail sale not in stores, stalls or marketsUK SIC
• 95210Repair of consumer electronicsUK SIC
• 95220Repair of household appliances and home and garden equipmentUK SIC

Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.