459120 Hobby, Toy, and Game Retailers

Official definition

This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).

Source: US Census Bureau, 2022 NAICS descriptions.

When to use a different code

Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:

• Retailing artists' supplies or collectors' items (except used rare collectors' items), such as coins, stamps, autographs, and cards are classified in U.S. Industry 459999, All Other Miscellaneous Retailers.
• Retailing new gaming software, including downloadable software (without publishing) are classified in Industry 449210, Electronics and Appliance Retailers.
• Retailing used toys, games, and hobby supplies or used rare collectors' items, such as coins, stamps, autographs, and cards are classified in Industry 459510, Used Merchandise Retailers.
• Retailing new sewing supplies, fabrics, and needlework accessories are classified in Industry 459130, Sewing, Needlework, and Piece Goods Retailers.
• Retailing new musical instruments and supplies are classified in Industry 459140, Musical Instrument and Supplies Retailers.
• Publishing gaming sites are classified in Subsector 513, Publishing Industries.
• Streaming games without publishing are classified in Industry 516210, Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers.
• Renting prerecorded gaming digital video discs (DVDs) are classified in U.S. Industry 532282, Video Tape and Disc Rental.

Source: US Census Bureau, 2022 NAICS cross-references.

Activities listed under 459120

The Census index assigns these 6 activities to this code. If your business matches one, this is your code.

• Craft supply stores (except needlecraft)
• Hobby shops
• Magic supply stores
• Pottery (unfinished pottery to be painted by customer on premises) stores
• Toy stores
• Toy stores, electronic

Source: US Census Bureau, 2022 NAICS index file.

SBA size standard for 459120

To count as a small business for SBA loans and federal contracts under NAICS 459120, your business (including affiliates) must not exceed $35 million in average annual receipts. Check your business.

Source: SBA table of size standards, effective March 17, 2023.

Closest UK SIC 2007 codes

There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 4764, 4791, 4781, 4782, 4789, 4799), so treat them as a starting point and check the definition.

• 47640Retail sale of sports goods, fishing gear, camping goods, boats and bicyclesUK SIC
• 47810Retail sale via stalls and markets of food, beverages and tobacco productsUK SIC
• 47820Retail sale via stalls and markets of textiles, clothing and footwearUK SIC
• 47890Retail sale via stalls and markets of other goodsUK SIC
• 47910Retail sale via mail order houses or via InternetUK SIC
• 47990Other retail sale not in stores, stalls or marketsUK SIC

Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.

Similar codes to compare

• 459110Sporting Goods Retailers
• 459130Sewing, Needlework, and Piece Goods Retailers
• 459140Musical Instrument and Supplies Retailers