2022 NAICS national industry in sector 51 Information
516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
NAICS 516210 is the US industry code for media streaming distribution services, social networks, and other media networks and content providers. It covers establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supplying information, such as news reports, articles, pictures, and features, to the news media.
- Code
- 516210 (2022 NAICS)
- Title
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
- Part of
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
- SBA small business limit
- Average annual receipts up to $47 million
- Closest UK SIC
- 58110, 58120, 58130, 58190 and 6 more (details)
Changes coming. The NAICS 2027 revision applies to data from 1 January 2027, and SBA proposed new size standards on 20 August 2026. The values on this page are the ones in force today; we update this page when the official files change.
Official definition
This industry comprises establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supplying information, such as news reports, articles, pictures, and features, to the news media. These establishments distribute textual, audio, and/or video content of general or specific interest.
Examples Census gives
- Broadcasting networks, radio
- Broadcasting networks, television
- Cable broadcasting networks
- Cable television networks
- Internet broadcasting
- Pay-per-view cable programming
- Satellite radio networks
- Satellite television networks
- Social network sites, Internet
- Stand-alone streaming services
- Subscription Video on Demand (SVOD) services
- Syndicates, news
- Virtual Multichannel Video Programming Distributors (vMVPDs)
- Web broadcasting
- Wiki sites, Internet
When to use a different code
Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:
- Operating radio and television broadcasting stations are classified in Industry Group 5161, Radio and Television Broadcasting Stations.
- Providing cable and satellite television distribution services using facilities and infrastructure that they operate are classified in U.S. Industry 517111, Wired Telecommunications Carriers.
- Operating Web sites that use search engines to allow for searching information on the Internet are classified in Industry 519290, Web Search Portals and All Other Information Services.
- Producing radio program recordings are classified in Industry 512290, Other Sound Recording Industries.
- Producing television programs are classified in Industry 512110, Motion Picture and Video Production.
- Acquiring distribution rights and distributing motion pictures and videos to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors are classified in Industry 512120, Motion Picture and Video Distribution.
- Publishing, or publishing and distributing, content they create or own, including game software and gaming site publishers are classified in Subsector 513, Publishing Industries.
- Formatting content, provided by a customer, for streaming and providing hosting and infrastructure support on behalf of the content owner, generally on a contract or fee basis, including game server hosting providers are classified in Industry 518210, Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services.
- Independent performing, writing, and journalism, including photojournalists and musicians are classified in Subsector 711, Performing Arts, Spectator Sports, and Related Industries.
Businesses that use this code
Activities listed under 516210
The Census index assigns these 49 activities to this code. If your business matches one, this is your code.
- Blog sites, Internet
- Broadcasting exclusively on Internet, audio
- Broadcasting exclusively on Internet, video
- Broadcasting networks, radio
- Broadcasting networks, television
- Cable broadcasting networks
- Cable television networks
- Entertainment broadcasting sites, Internet
- Feature syndicates (i.e., advice columns, comic, news)
- Gaming sites, Internet (except publishers)
- Internet broadcasting
- Internet entertainment broadcasting sites
- Internet radio stations
- Internet sports broadcasting sites
- Internet video broadcast sites
- Media (e.g., audio, video) streaming distribution services
- Network broadcasting service, radio
- Network radio broadcasting
- Network television broadcasting
- Networks, cable television
- News picture gathering and distributing services
- News reporting services
- News service syndicates
- News ticker services
- Newspaper feature syndicates
- Pay television networks
- Pay-per-view cable programming
- Radio broadcasting network services
- Radio broadcasting networks
- Radio broadcasting syndicates
- Road traffic reporting services
- Satellite radio networks
- Satellite television networks
- Social network sites, Internet
- Specialty television (e.g., music, sports, news) cable networks
- Stand-alone streaming services
- Subscription television networks
- Subscription Video on Demand (SVOD) services
- Syndicates, news
- Television broadcasting networks
- Television subscription services
- Video broadcasting, exclusively on Internet
- Video on Demand (VOD) programming
- Video on Demand (VOD) streaming distribution services
- Virtual Multichannel Video Programming Distributors (vMVPDs)
- Web broadcasting
- Wiki sites, Internet
- Wire photo services
- Wire services, news
SBA size standard for 516210
To count as a small business for SBA loans and federal contracts under NAICS 516210, your business (including affiliates) must not exceed $47 million in average annual receipts. Check your business.
Source: SBA table of size standards, effective March 17, 2023.
Closest UK SIC 2007 codes
There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 6010, 6120, 6020, 6391, 5811, 5812, 5813, 5819, 5920, 6312), so treat them as a starting point and check the definition.
- 58110Book publishingUK SIC
- 58120Publishing of directories and mailing listsUK SIC
- 58130Publishing of newspapersUK SIC
- 58190Other publishing activitiesUK SIC
- 59200Sound recording and music publishing activitiesUK SIC
- 60100Radio broadcastingUK SIC
- 60200Television programming and broadcasting activitiesUK SIC
- 61200Wireless telecommunications activitiesUK SIC
- 63120Web portalsUK SIC
- 63910News agency activitiesUK SIC
Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.
Data last changed November 14, 2026. How this page is built.