711310 Promoters of Performing Arts, Sports, and Similar Events with Facilities

Official definition

This industry comprises establishments primarily engaged in (1) organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, held in facilities that they manage and operate and/or (2) managing and providing the staff to operate arenas, stadiums, theaters, or other related facilities for rent to other promoters.

Source: US Census Bureau, 2022 NAICS descriptions.

When to use a different code

Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:

• Producing live performances (but may also promote the performances and/or operate the facilities where the performances take place) are classified in Industry Group 7111, Performing Arts Companies.
• Operating racetracks without casinos (but may also promote the events held in these facilities) are classified in U.S. Industry 711212, Racetracks.
• Presenting sporting events (but may also promote the sporting events and/or operate the stadiums or arenas where the sporting events take place) are classified in U.S. Industry 711211, Sports Teams and Clubs.
• Organizing, promoting, and/or managing conventions, conferences, and trade shows (but may also operate the facilities where these events take place) are classified in Industry 561920, Convention and Trade Show Organizers.
• Organizing, promoting, and/or managing performing arts productions, sports events, and similar events in facilities managed and operated by others are classified in Industry 711320, Promoters of Performing Arts, Sports, and Similar Events without Facilities.
• Leasing stadiums, arenas, theaters, and other related facilities to others without operating the facilities are classified in Industry 531120, Lessors of Nonresidential Buildings (except Miniwarehouses).

Source: US Census Bureau, 2022 NAICS cross-references.

Activities listed under 711310

The Census index assigns these 81 activities to this code. If your business matches one, this is your code.

• Air show managers with facilities
• Air show organizers with facilities
• Air show promoters with facilities
• Arena operators
• Arts event managers with facilities
• Arts event organizers with facilities
• Arts event promoters with facilities
• Arts festival managers with facilities
• Arts festival organizers with facilities
• Arts festival promoters with facilities
• Beauty pageant managers with facilities
• Beauty pageant organizers with facilities
• Beauty pageant promoters with facilities
• Boxing event managers with facilities
• Boxing event organizers with facilities
• Boxing event promoters with facilities
• Concert hall operators
• Concert managers with facilities
• Concert organizers with facilities
• Concert promoters with facilities
• Dance festival managers with facilities
• Dance festival organizers with facilities
• Dance festival promoters with facilities
• Ethnic festival promoters with facilities
• Fair managers with facilities, agricultural
• Fair organizers with facilities, agricultural
• Fair promoters with facilities
• Fair promoters with facilities, agricultural
• Festival managers with facilities
• Festival of arts managers with facilities
• Festival of arts organizers with facilities
• Festival of arts promoters with facilities
• Festival organizers with facilities
• Festival promoters with facilities
• Heritage festival managers with facilities
• Heritage festival organizers with facilities
• Heritage festival promoters with facilities
• Horse show managers with facilities
• Horse show organizers with facilities
• Horse show promoters with facilities
• Live arts center operators
• Live theater operators
• Managers of agricultural fairs with facilities
• Managers of arts events with facilities
• Managers of festivals with facilities
• Managers of live performing arts productions (e.g., concerts) with facilities
• Managers of sports events with facilities
• Music festival managers with facilities
• Music festival organizers with facilities
• Music festival promoters with facilities
• Organizers of agricultural fairs with facilities
• Organizers of arts events with facilities
• Organizers of festivals with facilities
• Organizers of live performing arts productions (e.g., concerts) with facilities
• Organizers of sports events with facilities
• Performing arts center operators
• Professional sports promoters with facilities
• Promoters of agricultural fairs with facilities
• Promoters of arts events with facilities
• Promoters of festivals with facilities
• Promoters of live performing arts productions (e.g., concerts) with facilities
• Promoters of sports events with facilities
• Rodeo managers with facilities
• Rodeo organizers with facilities
• Rodeo promoters with facilities
• Sports arena operators
• Sports event managers with facilities
• Sports event organizers with facilities
• Sports event promoters with facilities
• Sports stadium operators
• Stadium operators
• Theater festival managers with facilities
• Theater festival organizers with facilities
• Theater festival promoters with facilities
• Theater operators
• Theatrical production managers with facilities
• Theatrical production organizers with facilities
• Theatrical production promoters with facilities
• Wrestling event managers with facilities
• Wrestling event organizers with facilities
• Wrestling event promoters with facilities

Source: US Census Bureau, 2022 NAICS index file.

SBA size standard for 711310

To count as a small business for SBA loans and federal contracts under NAICS 711310, your business (including affiliates) must not exceed $40 million in average annual receipts. Check your business.

Source: SBA table of size standards, effective March 17, 2023.

Closest UK SIC 2007 codes

There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 9000, 9311, 9319, 9329), so treat them as a starting point and check the definition.

• 93110Operation of sports facilitiesUK SIC
• 93191Activities of racehorse ownersUK SIC
• 93199Other sports activitiesUK SIC
• 93290Other amusement and recreation activities n.e.c.UK SIC

Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.

Similar codes to compare

• 711320Promoters of Performing Arts, Sports, and Similar Events without Facilities