711320 Promoters of Performing Arts, Sports, and Similar Events without Facilities

Official definition

This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.

Source: US Census Bureau, 2022 NAICS descriptions.

When to use a different code

Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:

• Booking motion pictures or videos are classified in U.S. Industry 512199, Other Motion Picture and Video Industries.
• Producing live performances (but may also promote the performances) are classified in Industry Group 7111, Performing Arts Companies.
• Operating racetracks without casinos (but may also promote the events held in these facilities) are classified in U.S. Industry 711212, Racetracks.
• Presenting sporting events (but may also promote the sporting events) are classified in U.S. Industry 711211, Sports Teams and Clubs.
• Organizing, promoting, and/or managing conventions, conferences, and trade shows (but may also operate the facilities where these events take place) are classified in Industry 561920, Convention and Trade Show Organizers.
• Organizing, promoting, and/or managing performing arts, sports, and similar events in facilities they manage or operate are classified in Industry 711310, Promoters of Performing Arts, Sports, and Similar Events with Facilities.
• Operating amateur, semiprofessional, or professional athletic associations or leagues are classified in Industry 813990, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations).

Source: US Census Bureau, 2022 NAICS cross-references.

Businesses that use this code

• Wedding planner

Activities listed under 711320

The Census index assigns these 80 activities to this code. If your business matches one, this is your code.

• Agricultural fair managers without facilities
• Agricultural fair organizers without facilities
• Agricultural fair promoters without facilities
• Air show managers without facilities
• Air show organizers without facilities
• Air show promoters without facilities
• Arts event managers without facilities
• Arts event organizers without facilities
• Arts event promoters without facilities
• Arts festival managers without facilities
• Arts festival organizers without facilities
• Arts festival promoters without facilities
• Beauty pageant managers without facilities
• Beauty pageant organizers without facilities
• Beauty pageant promoters without facilities
• Booking agencies, theatrical (except motion picture)
• Boxing event managers without facilities
• Boxing event organizers without facilities
• Boxing event promoters without facilities
• Concert booking agencies
• Concert managers without facilities
• Concert organizers without facilities
• Concert promoters without facilities
• Dance festival managers without facilities
• Dance festival organizers without facilities
• Dance festival promoters without facilities
• Ethnic festival managers without facilities
• Ethnic festival organizers without facilities
• Ethnic festival promoters without facilities
• Fair managers without facilities, agricultural
• Fair organizers without facilities, agricultural
• Fair promoters without facilities
• Fair promoters without facilities, agricultural
• Festival managers without facilities
• Festival of arts managers without facilities
• Festival of arts organizers without facilities
• Festival of arts promoters without facilities
• Festival organizers without facilities
• Festival promoters without facilities
• Heritage festival managers without facilities
• Heritage festival organizers without facilities
• Heritage festival promoters without facilities
• Horse show managers without facilities
• Horse show organizers without facilities
• Horse show promoters without facilities
• Managers of agricultural fairs without facilities
• Managers of arts events without facilities
• Managers of festivals without facilities
• Managers of live performing arts productions (e.g., concerts) without facilities
• Managers of sports events without facilities
• Music festival managers without facilities
• Music festival organizers without facilities
• Music festival promoters without facilities
• Organizers of agricultural fairs without facilities
• Organizers of arts events without facilities
• Organizers of festivals without facilities
• Organizers of live performing arts productions (e.g., concerts) without facilities
• Organizers of sports events without facilities
• Professional sports promoters without facilities
• Promoters of agricultural fairs without facilities
• Promoters of arts events without facilities
• Promoters of festivals without facilities
• Promoters of live performing arts productions (e.g., concerts) without facilities
• Promoters of sports events without facilities
• Rodeo managers without facilities
• Rodeo organizers without facilities
• Rodeo promoters without facilities
• Sports event managers without facilities
• Sports event organizers without facilities
• Sports event promoters without facilities
• Theater festival managers without facilities
• Theater festival organizers without facilities
• Theater festival promoters without facilities
• Theatrical booking agencies (except motion picture)
• Theatrical production managers without facilities
• Theatrical production organizers without facilities
• Theatrical production promoters without facilities
• Wrestling event managers without facilities
• Wrestling event organizers without facilities
• Wrestling event promoters without facilities

Source: US Census Bureau, 2022 NAICS index file.

SBA size standard for 711320

To count as a small business for SBA loans and federal contracts under NAICS 711320, your business (including affiliates) must not exceed $22 million in average annual receipts. Check your business.

Source: SBA table of size standards, effective March 17, 2023.

Closest UK SIC 2007 codes

There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 9000, 9319, 9329), so treat them as a starting point and check the definition.

• 93191Activities of racehorse ownersUK SIC
• 93199Other sports activitiesUK SIC
• 93290Other amusement and recreation activities n.e.c.UK SIC

Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.

Similar codes to compare

• 711310Promoters of Performing Arts, Sports, and Similar Events with Facilities