2022 NAICS national industry in sector 42 Wholesale Trade

423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers

NAICS 423910 is the US industry code for sporting and recreational goods and supplies merchant wholesalers. It covers establishments primarily engaged in the merchant wholesale distribution of sporting goods and accessories; billiard and pool supplies; sporting firearms and ammunition; and/or marine pleasure craft, equipment, and supplies.

Code: 423910 (2022 NAICS)
Title: Sporting and Recreational Goods and Supplies Merchant Wholesalers
Part of: Miscellaneous Durable Goods Merchant Wholesalers
SBA small business limit: Up to 100 employees
Closest UK SIC: 46491, 46499, 46630 (details)

Changes coming. The NAICS 2027 revision applies to data from 1 January 2027, and SBA proposed new size standards on 20 August 2026. The values on this page are the ones in force today; we update this page when the official files change.

Official definition

This industry comprises establishments primarily engaged in the merchant wholesale distribution of sporting goods and accessories; billiard and pool supplies; sporting firearms and ammunition; and/or marine pleasure craft, equipment, and supplies.

Source: US Census Bureau, 2022 NAICS descriptions.

When to use a different code

Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:

Merchant wholesale distribution of motor vehicles and trailers are classified in Industry 423110, Automobile and Other Motor Vehicle Merchant Wholesalers.
Merchant wholesale distribution of motorized passenger golf carts are classified in Industry 423860, Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers.
Merchant wholesale distribution of athletic apparel (except athletic uniforms) and athletic footwear (except specialty athletic footwear, such as golf shoes, bowling shoes, and cleated footwear) are classified in Industry Group 4243, Apparel, Piece Goods, and Notions Merchant Wholesalers.

Source: US Census Bureau, 2022 NAICS cross-references.

Activities listed under 423910

The Census index assigns these 44 activities to this code. If your business matches one, this is your code.

Ammunition, sporting, merchant wholesalers
Archery equipment merchant wholesalers
Athletic goods (except apparel, footwear, nonspecialty) merchant wholesalers
Athletic uniforms merchant wholesalers
Bait, artificial, merchant wholesalers
Baseball equipment and supplies merchant wholesalers
Bicycle tires and tubes merchant wholesalers
Bicycles (except motorized) merchant wholesalers
Billiard equipment and supplies merchant wholesalers
Boat supplies, pleasure, merchant wholesalers
Boats, pleasure (e.g., canoes, motorboats, sailboats), merchant wholesalers
Bowling equipment and supplies merchant wholesalers
Camping equipment and supplies merchant wholesalers
Casino supplies merchant wholesalers
Firearms, sporting, merchant wholesalers
Fishing equipment and supplies (except commercial) merchant wholesalers
Fitness equipment and supplies merchant wholesalers
Football equipment and supplies merchant wholesalers
Gocarts merchant wholesalers
Golf carts (except motorized passenger) merchant wholesalers
Golf equipment and supplies merchant wholesalers
Guns, sporting equipment, merchant wholesalers
Gymnasium equipment merchant wholesalers
Hockey equipment and supplies merchant wholesalers
Hot tubs merchant wholesalers
Hunting equipment and supplies merchant wholesalers
Jet skis merchant wholesalers
Marine supplies, pleasure, merchant wholesalers
Motors, outboard, merchant wholesalers
Outboard motors merchant wholesalers
Playground equipment and supplies merchant wholesalers
Pleasure boats merchant wholesalers
Pool (billiards) tables and supplies merchant wholesalers
Pool (swimming) and equipment merchant wholesalers
Recreational equipment and supplies (except vehicles) merchant wholesalers
Skiing equipment and supplies merchant wholesalers
Specialty athletic footwear (e.g., bowling, golf, cleated) merchant wholesalers
Sporting firearms and ammunition merchant wholesalers
Sporting goods and supplies merchant wholesalers
Sports equipment and supplies merchant wholesalers
Swimming pools and equipment merchant wholesalers
Tennis equipment and supplies merchant wholesalers
Trapshooting equipment and supplies merchant wholesalers
Yachts, pleasure, merchant wholesalers

Source: US Census Bureau, 2022 NAICS index file.

SBA size standard for 423910

To count as a small business for SBA loans and federal contracts under NAICS 423910, your business (including affiliates) must not exceed 100 employees. Check your business.

Source: SBA table of size standards, effective March 17, 2023.

Closest UK SIC 2007 codes

There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 4510, 4649, 4663), so treat them as a starting point and check the definition.

Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.

Similar codes to compare

Data last changed November 14, 2026. How this page is built.