2022 NAICS national industry in sector 42 Wholesale Trade
423920 Toy and Hobby Goods and Supplies Merchant Wholesalers
NAICS 423920 is the US industry code for toy and hobby goods and supplies merchant wholesalers. It covers establishments primarily engaged in the merchant wholesale distribution of games, toys, fireworks, playing cards, hobby goods and supplies, and/or related goods.
- Code
- 423920 (2022 NAICS)
- Title
- Toy and Hobby Goods and Supplies Merchant Wholesalers
- Part of
- Miscellaneous Durable Goods Merchant Wholesalers
- SBA small business limit
- Up to 175 employees
- Closest UK SIC
- 46491, 46499 (details)
Changes coming. The NAICS 2027 revision applies to data from 1 January 2027, and SBA proposed new size standards on 20 August 2026. The values on this page are the ones in force today; we update this page when the official files change.
Official definition
This industry comprises establishments primarily engaged in the merchant wholesale distribution of games, toys, fireworks, playing cards, hobby goods and supplies, and/or related goods.
Activities listed under 423920
The Census index assigns these 22 activities to this code. If your business matches one, this is your code.
- Board games merchant wholesalers
- Card games merchant wholesalers
- Children's vehicles (except bicycles) merchant wholesalers
- Coloring books merchant wholesalers
- Craft kits merchant wholesalers
- Dolls merchant wholesalers
- Electronic games merchant wholesalers
- Fireworks merchant wholesalers
- Games (except coin- or card-operated) merchant wholesalers
- Gaming consoles merchant wholesalers
- Hobby craft kits merchant wholesalers
- Hobbyists' supplies merchant wholesalers
- Model kits merchant wholesalers
- Playing cards merchant wholesalers
- Puzzles merchant wholesalers
- Science kits and sets merchant wholesalers
- Stamps, philatelist, merchant wholesalers
- Toy furniture merchant wholesalers
- Toys (including electronic) merchant wholesalers
- Trading cards merchant wholesalers
- Vehicles, children's (except bicycles), merchant wholesalers
- Video games merchant wholesalers
SBA size standard for 423920
To count as a small business for SBA loans and federal contracts under NAICS 423920, your business (including affiliates) must not exceed 175 employees. Check your business.
Source: SBA table of size standards, effective March 17, 2023.
Closest UK SIC 2007 codes
There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 4649), so treat them as a starting point and check the definition.
- 46491Wholesale of musical instrumentsUK SIC
- 46499Wholesale of household goods (other than musical instruments) n.e.c.UK SIC
Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.
Similar codes to compare
Data last changed November 14, 2026. How this page is built.