2022 NAICS national industry in sector 54 Professional, Scientific, and Technical Services
541840 Media Representatives
NAICS 541840 is the US industry code for media representatives. It covers establishments of independent representatives primarily engaged in selling media time or space for media owners.
- Code
- 541840 (2022 NAICS)
- Title
- Media Representatives
- Part of
- Advertising, Public Relations, and Related Services
- SBA small business limit
- Average annual receipts up to $21 million
- Closest UK SIC
- 73110, 73120 (details)
Changes coming. The NAICS 2027 revision applies to data from 1 January 2027, and SBA proposed new size standards on 20 August 2026. The values on this page are the ones in force today; we update this page when the official files change.
Official definition
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.
Examples Census gives
- Newspaper advertising representatives (i.e., independent of media owners)
- Radio advertising representatives (i.e., independent of media owners)
- Publishers' advertising representatives (i.e., independent of media owners)
- Television advertising representatives (i.e., independent of media owners)
When to use a different code
Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:
- Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies are classified in Industry 541830, Media Buying Agencies.
- Creating advertising campaigns and placing such advertising in media are classified in Industry 541810, Advertising Agencies.
Activities listed under 541840
The Census index assigns these 8 activities to this code. If your business matches one, this is your code.
- Advertising media representatives (i.e., independent of media owners)
- Magazine advertising representatives (i.e., independent of media owners)
- Media advertising representatives (i.e., independent of media owners)
- Media representatives (i.e., independent of media owners)
- Newspaper advertising representatives (i.e., independent of media owners)
- Publishers' advertising representatives (i.e., independent of media owners)
- Radio advertising representatives (i.e., independent of media owners)
- Television advertising representatives (i.e., independent of media owners)
SBA size standard for 541840
To count as a small business for SBA loans and federal contracts under NAICS 541840, your business (including affiliates) must not exceed $21 million in average annual receipts. Check your business.
Source: SBA table of size standards, effective March 17, 2023.
Closest UK SIC 2007 codes
There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 7310), so treat them as a starting point and check the definition.
Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.
Similar codes to compare
Data last changed November 14, 2026. How this page is built.