2022 NAICS national industry in sector 54 Professional, Scientific, and Technical Services
541890 Other Services Related to Advertising
NAICS 541890 is the US industry code for other services related to advertising. It covers establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).
- Code
- 541890 (2022 NAICS)
- Title
- Other Services Related to Advertising
- Part of
- Advertising, Public Relations, and Related Services
- SBA small business limit
- Average annual receipts up to $19 million
- Closest UK SIC
- 73110, 73120 (details)
Changes coming. The NAICS 2027 revision applies to data from 1 January 2027, and SBA proposed new size standards on 20 August 2026. The values on this page are the ones in force today; we update this page when the official files change.
Official definition
This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).
Examples Census gives
- Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
- Sign lettering and painting services
- Display lettering services
- Store window dressing or trimming services
- Mannequin decorating services
- Welcoming services (i.e., advertising services)
- Merchandise demonstration services
When to use a different code
Census classifies these close-sounding activities somewhere else. Businesses mainly engaged in:
- Creating advertising campaigns and placing such advertising in newspapers, television, or other media are classified in Industry 541810, Advertising Agencies.
- Designing and implementing public relations campaigns are classified in Industry 541820, Public Relations Agencies.
- Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies are classified in Industry 541830, Media Buying Agencies.
- Selling media time or space for media owners as independent representatives are classified in Industry 541840, Media Representatives.
- Providing display advertising services are classified in Industry 541850, Indoor and Outdoor Display Advertising.
- Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples are classified in Industry 541870, Advertising Material Distribution Services.
- Providing direct mail advertising services are classified in Industry 541860, Direct Mail Advertising.
- Publishing newspapers or operating television stations or online information services are classified in Sector 51, Information.
- Providing access for clients to advertising servers and/or real-time bidding marketplaces from a central host site (except by publishers, Web search portals, and other content providers) are classified in Industry 518210, Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services.
- Providing custom search engine optimization (SEO) services are classified in U.S. Industry 541511, Custom Computer Programming Services.
- Providing marketing consulting services are classified in U.S. Industry 541613, Marketing Consulting Services.
- Printing advertising specialties are classified in Industry 32311, Printing.
- Manufacturing and printing advertising specialties are classified in the Manufacturing sector according to the products made.
Activities listed under 541890
The Census index assigns these 7 activities to this code. If your business matches one, this is your code.
- Advertising specialty (e.g., keychain, magnet, pen) distribution services
- Demonstration services, merchandise
- Display lettering services
- Mannequin decorating services
- Sign lettering and painting services
- Welcoming services (i.e., advertising services)
- Window dressing or trimming services, store
SBA size standard for 541890
To count as a small business for SBA loans and federal contracts under NAICS 541890, your business (including affiliates) must not exceed $19 million in average annual receipts. Check your business.
Source: SBA table of size standards, effective March 17, 2023.
Closest UK SIC 2007 codes
There is no official one-to-one link between NAICS and UK SIC. These codes share the same international class (ISIC Rev. 4: 7310), so treat them as a starting point and check the definition.
Built from Census concordances 2022→2017 NAICS and 2017 NAICS→ISIC Rev. 4.
Similar codes to compare
Data last changed November 14, 2026. How this page is built.